{"id":2934,"date":"2025-12-30T21:15:44","date_gmt":"2025-12-30T17:45:44","guid":{"rendered":"https:\/\/notes.hope-shahrekord.ir\/?p=2934"},"modified":"2026-01-04T00:59:56","modified_gmt":"2026-01-03T21:29:56","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d9%86%d9%85%d9%88%d9%86%d9%87-%da%a9%d8%a7%d8%b1-%d8%b1%d8%a7%db%8c%da%af%d8%a7%d9%86-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d8%b1%d9%86%d8%af-%d8%ba%d8%b0","status":"publish","type":"post","link":"https:\/\/notes.yummybrands.studio\/?p=2934","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0646\u0645\u0648\u0646\u0647 \u06a9\u0627\u0631 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f \u063a\u0630\u0627\u06cc\u06cc"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u0627\u0648\u0644: \u062c\u0645\u06cc\u0646\u0627\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u0646\u0645\u06cc\u200c\u06af\u0647 \u274c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 <strong>\u0646\u0633\u062e\u0647\u200c\u06cc \u062e\u0627\u0645 \u062d\u0631\u0641\u0634 \u062e\u0637\u0631\u0646\u0627\u06a9\u0647<\/strong> \u0627\u06af\u0631 \u0628\u062f\u0648\u0646 \u0627\u0635\u0644\u0627\u062d \u0627\u062c\u0631\u0627 \u0628\u0634\u0647.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u062f\u0647\u200c\u06cc <strong>Spec Ad \/ Guerilla Move<\/strong> \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627 <strong>\u0648\u0627\u0642\u0639\u0627\u064b \u062c\u0648\u0627\u0628 \u0645\u06cc\u200c\u062f\u0647<\/strong><br>\u0627\u0645\u0627 \u0641\u0642\u0637 <strong>\u0627\u06af\u0631 \u0628\u0627 \u0642\u0648\u0627\u0639\u062f \u062f\u0631\u0633\u062a\u0634<\/strong> \u0627\u062c\u0631\u0627 \u0628\u0634\u0647.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0645\u0634\u06a9\u0644 \u0646\u0633\u062e\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062c\u0645\u06cc\u0646\u0627\u06cc \u06af\u0641\u062a\u0647 \u0686\u06cc\u0647\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0648\u0646 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0631\u0648 \u0628\u06a9\u0646\u06cc:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u0628\u0631\u0627\u06cc \u0647\u0631 \u0628\u0631\u0646\u062f \u06cc\u0647 \u06a9\u0627\u0631 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0628\u0632\u0646\u060c \u062a\u06af \u06a9\u0646\u060c \u0628\u06af\u0648 \u0646\u0638\u0631\u062a\u0648\u0646 \u0686\u06cc\u0647\u061f\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u06f3 \u062a\u0627 \u0631\u06cc\u0633\u06a9 \u062c\u062f\u06cc \u062f\u0627\u0631\u0647:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 \u067e\u06cc\u062c\u062a \u0634\u0644\u0648\u063a \u0648 \u067e\u06cc\u0627\u0645 \u0628\u0631\u0646\u062f\u062a \u0645\u0628\u0647\u0645 \u0645\u06cc\u200c\u0634\u0647<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648 \u0627\u0644\u0627\u0646 \u062f\u0627\u0631\u06cc \u0645\u06cc\u200c\u06af\u06cc:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Premium \/ High-End \/ Paid \/ Studio<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 Spec \u0632\u06cc\u0627\u062f =<br>\u0646\u0627\u062e\u0648\u062f\u0622\u06af\u0627\u0647 \u0645\u06cc\u200c\u06af\u0647:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u0627\u06cc\u0646 \u0622\u062f\u0645 \u062f\u0646\u0628\u0627\u0644 \u062a\u0648\u062c\u0647\u0647\u060c \u0646\u0647 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u00bb<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 \u0631\u06cc\u0633\u06a9 \u0642\u0627\u0646\u0648\u0646\u06cc \/ \u0628\u0631\u0646\u062f\u06cc\u0646\u06af<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0627\u0632:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0644\u0648\u06af\u0648<\/li>\n\n\n\n<li>\u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0631\u0633\u0645\u06cc<\/li>\n\n\n\n<li>\u0646\u0627\u0645 \u062a\u062c\u0627\u0631\u06cc<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u062f\u0648\u0646 \u0641\u0631\u06cc\u0645 \u062f\u0631\u0633\u062a\u060c \u0645\u0645\u06a9\u0646\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0628\u0634\u0647<\/li>\n\n\n\n<li>\u06cc\u0627 \u0628\u062f\u062a\u0631: unfollow \/ ignore \u0628\u0634\u06cc<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 \u0628\u062f\u062a\u0631\u06cc\u0646 \u062d\u0627\u0644\u062a: \u00ab\u0627\u06cc\u0646 \u0641\u0627\u06cc\u0644 \u0631\u0648 \u0628\u062e\u0631\u06cc\u0645\u061f\u00bb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u062c\u0645\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062c\u0645\u06cc\u0646\u0627\u06cc \u06af\u0641\u062a\u0647 <strong>\u06f9\u06f9\u066a \u0627\u062a\u0641\u0627\u0642 \u0646\u0645\u06cc\u200c\u0627\u0641\u062a\u0647<\/strong>.<br>\u0628\u0631\u0646\u062f \u062d\u0631\u0641\u0647\u200c\u0627\u06cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0641\u0627\u06cc\u0644 Spec \u0631\u0648 \u0646\u0645\u06cc\u200c\u062e\u0631\u0647<\/li>\n\n\n\n<li>\u0628\u0644\u06a9\u0647 \u0645\u06cc\u200c\u06af\u0647: \u00ab\u0628\u06cc\u0627 \u0631\u0633\u0645\u06cc \u06a9\u0627\u0631 \u06a9\u0646\u06cc\u0645\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0633 \u0647\u062f\u0641 Spec <strong>\u0641\u0631\u0648\u0634 \u0641\u0627\u06cc\u0644 \u0646\u06cc\u0633\u062a<\/strong><br>\u0647\u062f\u0641 Spec = <strong>\u0628\u0627\u0632 \u06a9\u0631\u062f\u0646 \u062f\u0631\u0650 \u0645\u0630\u0627\u06a9\u0631\u0647<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u062d\u0627\u0644\u0627 \u0646\u0633\u062e\u0647\u200c\u06cc \u062f\u0631\u0633\u062a \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0686\u06cc\u0647\u061f (\u0627\u06cc\u0646\u062c\u0627\u0634 \u0637\u0644\u0627\u0633\u062a)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 \u0642\u0627\u0646\u0648\u0646 \u0637\u0644\u0627\u06cc\u06cc:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spec Ad = Rare, Surgical, Not Repetitive<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0627\u0635\u0644\u0627\u062d\u200c\u0634\u062f\u0647 (\u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0645\u0646)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd39 \u06f1) \u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u06f1 \u0628\u0631\u0646\u062f\u060c \u0646\u0647 \u0686\u0646\u062f\u062a\u0627<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0647 UNREAL + Hu + SkinnyDipped<br>\ud83d\udc49 \u0641\u0642\u0637 <strong>\u06cc\u06a9\u06cc<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0686\u0631\u0627\u061f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062a\u0645\u0631\u06a9\u0632<\/li>\n\n\n\n<li>\u0627\u062b\u0631\u06af\u0630\u0627\u0631\u06cc<\/li>\n\n\n\n<li>\u0639\u062f\u0645 \u0634\u0644\u0648\u063a\u06cc \u067e\u06cc\u062c<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd39 \u06f2) Spec \u0631\u0648 \u062a\u0648 \u0641\u06cc\u062f \u062f\u0627\u0626\u0645\u06cc \u0646\u0631\u06cc\u0632<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647\u062a\u0631:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Story<\/li>\n\n\n\n<li>Highlight \u062c\u062f\u0627 \u0628\u0647 \u0627\u0633\u0645:<br><strong>Spec Concepts<\/strong> \u06cc\u0627 <strong>Concept Lab<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u0627:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u067e\u0633\u062a \u0645\u0648\u0642\u062a + \u0628\u0639\u062f\u0627\u064b \u0622\u0631\u0634\u06cc\u0648<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd39 \u06f3) \u0645\u062a\u0646 \u067e\u0633\u062a \u062e\u06cc\u0644\u06cc \u0645\u0647\u0645\u0647 (\u0646\u0628\u0627\u06cc\u062f \u0628\u0648\u06cc \u06af\u062f\u0627\u06cc\u06cc \u0628\u062f\u0647)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c \u00ab\u0646\u0638\u0631\u062a\u0648\u0646 \u0686\u06cc\u0647\u061f\u00bb<br>\u274c \u00ab\u062f\u0648\u0633\u062a \u062f\u0627\u0634\u062a\u06cc\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 \u0645\u062a\u0646 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Concept exploration \u2014 A speculative hero visual inspired by UNREAL\u2019s playful approach to chocolate indulgence. Crafted as a visual study in texture, movement, and appetite appeal.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0647\u06cc\u0686 \u062f\u0639\u0648\u062a\u06cc.<br>\u0647\u06cc\u0686 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u062a\u0648\u062c\u0647\u06cc.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd39 \u06f4) \u062a\u06af \u0647\u0648\u0634\u0645\u0646\u062f\u060c \u0646\u0647 \u0627\u0644\u062a\u0645\u0627\u0633\u06cc<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0641\u0642\u0637 \u0628\u0631\u0646\u062f \u0631\u0648 \u062a\u06af \u06a9\u0646<\/li>\n\n\n\n<li>\u062f\u0627\u06cc\u0631\u06a9\u062a \u0646\u0632\u0646 \u0647\u0645\u0632\u0645\u0627\u0646<\/li>\n\n\n\n<li>\u0628\u0630\u0627\u0631 \u0628\u0628\u06cc\u0646\u0646 \u2192 \u06a9\u0646\u062c\u06a9\u0627\u0648 \u0634\u0646<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde0 \u0646\u06a9\u062a\u0647\u200c\u06cc \u062e\u06cc\u0644\u06cc \u0645\u0647\u0645 (\u0648\u0627\u0642\u0639\u06cc\u062a \u0628\u0627\u0632\u0627\u0631)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u067e\u0648\u0644\u062f\u0627\u0631:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0648\u0642\u062a\u06cc \u0686\u06cc\u0632\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u06cc\u200c\u0628\u06cc\u0646\u0646 \u2192 \u0634\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646<\/li>\n\n\n\n<li>\u0648\u0642\u062a\u06cc \u0686\u06cc\u0632 \u00ab\u0645\u062d\u062f\u0648\u062f\u060c \u0645\u0641\u0647\u0648\u0645\u06cc\u060c \u062e\u0627\u0635\u00bb \u0645\u06cc\u200c\u0628\u06cc\u0646\u0646 \u2192 \u0627\u062d\u062a\u0631\u0627\u0645 \u0645\u06cc\u200c\u0630\u0627\u0631\u0646<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648 \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u062d\u0633 \u0631\u0648 \u0645\u0646\u062a\u0642\u0644 \u06a9\u0646\u06cc:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u0645\u0646 \u062f\u0627\u0631\u0645 \u062a\u062d\u0642\u06cc\u0642 \u0628\u0635\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645\u060c \u0646\u0647 \u0627\u0644\u062a\u0645\u0627\u0633 \u067e\u0631\u0648\u0698\u0647\u00bb<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udd25 \u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u062e\u06cc\u0644\u06cc \u0635\u0631\u06cc\u062d<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c Spec \u0632\u06cc\u0627\u062f = \u0636\u0631\u0628\u0647 \u0628\u0647 \u0628\u0631\u0646\u062f<\/li>\n\n\n\n<li>\u274c Spec \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631 \u0641\u06cc\u062f \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 = \u0627\u0634\u062a\u0628\u0627\u0647<\/li>\n\n\n\n<li>\u2705 <strong>\u06f1 Spec \u062f\u0642\u06cc\u0642\u060c \u062a\u0645\u06cc\u0632\u060c \u0645\u062d\u062f\u0648\u062f = \u062d\u0631\u06a9\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/strong><\/li>\n\n\n\n<li>\u2705 \u0647\u062f\u0641 Spec = \u0634\u0631\u0648\u0639 \u0645\u06a9\u0627\u0644\u0645\u0647\u060c \u0646\u0647 \u0641\u0631\u0648\u0634 \u0641\u0627\u06cc\u0644<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0646\u0647\u0627\u06cc\u06cc \u0645\u0646<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0644\u0627\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beverage Hero \u0631\u0648 \u0628\u0632\u0646<\/li>\n\n\n\n<li>\u067e\u0648\u0631\u062a\u0641\u0648\u0644\u06cc\u0648 \u0631\u0648 \u06a9\u0627\u0645\u0644 \u06a9\u0646<\/li>\n\n\n\n<li>Outreach \u0631\u0648 \u0627\u062f\u0627\u0645\u0647 \u0628\u062f\u0647<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Spec Ad\u061f<\/strong><br>\u2192 \u0641\u0642\u0637 \u0648\u0642\u062a\u06cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u06cc\u06a9 \u0628\u0631\u0646\u062f \u062e\u0627\u0635 \u0631\u0648 \u062e\u06cc\u0644\u06cc \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u06cc<\/li>\n\n\n\n<li>\u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u0647\u0634 \u0645\u06cc\u200c\u062e\u0648\u0631\u0647<\/li>\n\n\n\n<li>\u0648 \u0641\u0642\u0637 <strong>\u06cc\u06a9\u06cc<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0647 <strong>\u0642\u0631\u0627\u0631 \u0628\u0627\u0634\u0647 \u0641\u0642\u0637 \u0648 \u0641\u0642\u0637 \u06cc\u06a9 Spec Ad<\/strong> \u0628\u0632\u0646\u06cc\u060c \u0628\u062f\u0648\u0646 \u0647\u06cc\u0686 \u0634\u06a9\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 \u062f\u0631\u0633\u062a \u0627\u06cc\u0646\u0647:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf <strong>UNREAL Snacks<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648 \u0627\u0644\u0627\u0646 \u062f\u0642\u06cc\u0642 \u0645\u06cc\u200c\u06af\u0645 <strong>\u0686\u0631\u0627 UNREAL \u0628\u0647\u062a\u0631\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647\u200c\u06cc \u062a\u0648\u0626\u0647<\/strong> (\u0646\u0647 Hu\u060c \u0646\u0647 SkinnyDipped):<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0686\u0631\u0627 UNREAL \u00abSpec \u0637\u0644\u0627\u06cc\u06cc\u00bb \u062a\u0648\u0626\u0647\u061f \ud83e\udd47<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1\ufe0f\u20e3 \u0645\u062d\u0635\u0648\u0644\u0634 \u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u0627 \u0645\u0647\u0627\u0631\u062a \u062a\u0648 \u0645\u0686 \u0627\u0633\u062a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UNREAL:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0634\u06a9\u0644\u0627\u062a \ud83c\udf6b<\/li>\n\n\n\n<li>texture-rich<\/li>\n\n\n\n<li>flowing \/ melting<\/li>\n\n\n\n<li>indulgent<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648 \u0686\u06cc \u0646\u0634\u0648\u0646 \u062f\u0627\u062f\u06cc\u061f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0628\u06cc\u0633\u06a9\u0648\u06cc\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/li>\n\n\n\n<li>\u0634\u06a9\u0644\u0627\u062a<\/li>\n\n\n\n<li>\u06a9\u0631\u0645<\/li>\n\n\n\n<li>food manipulation \u0628\u0627 \u062c\u0632\u0626\u06cc\u0627\u062a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc \u06cc\u0639\u0646\u06cc:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u062a\u0648 \u062f\u0627\u0631\u06cc \u0631\u0648\u06cc \u0632\u0645\u06cc\u0646\u06cc \u0628\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc \u06a9\u0647 <strong>\u0628\u0631\u0646\u062f\u0647\u200c\u0627\u06cc<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2\ufe0f\u20e3 \u0647\u0648\u06cc\u062a \u0628\u0631\u0646\u062f\u0634 \u0627\u062c\u0627\u0632\u0647\u200c\u06cc \u0628\u0627\u0632\u06cc \u062e\u0644\u0627\u0642 \u0645\u06cc\u200c\u062f\u0647<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UNREAL:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>playful<\/li>\n\n\n\n<li>bold<\/li>\n\n\n\n<li>modern<\/li>\n\n\n\n<li>anti-corporate vibe<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0631\u0646\u062f\u0647\u0627\u06cc\u06cc \u0645\u062b\u0644 Hu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062e\u06cc\u0644\u06cc \u0645\u06cc\u0646\u06cc\u0645\u0627\u0644<\/li>\n\n\n\n<li>\u062e\u06cc\u0644\u06cc rigid<\/li>\n\n\n\n<li>Spec \u0628\u0631\u0627\u0634\u0648\u0646 \u0633\u062e\u062a\u200c\u062a\u0631 \u0645\u06cc\u200c\u0634\u06cc\u0646\u0647<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc UNREAL \u0627\u06af\u0631 \u06cc\u0647 \u0686\u06cc\u0632 \u0639\u062c\u06cc\u0628 \u0648 \u0647\u0646\u0631\u06cc \u0628\u0628\u06cc\u0646\u0647\u060c <strong>\u067e\u0633 \u0646\u0645\u06cc\u200c\u0632\u0646\u0647<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3\ufe0f\u20e3 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06cc \u0628\u0631\u0646\u062f = \u0646\u0642\u0637\u0647\u200c\u06cc \u0627\u06cc\u062f\u0647\u200c\u0622\u0644<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">UNREAL \u0646\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e \u06a9\u0648\u0686\u06cc\u06a9 \u0628\u06cc\u200c\u067e\u0648\u0644\u0647 \u274c<\/li>\n\n\n\n<li>\u0646\u0647 \u063a\u0648\u0644 \u0642\u0641\u0644\u200c\u0634\u062f\u0647 \u0628\u0627 \u06f5 \u0644\u0627\u06cc\u0647 \u0622\u0698\u0627\u0646\u0633 \u274c<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0644\u06a9\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>mid-size<\/li>\n\n\n\n<li>\u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0627\u06a9\u062a\u06cc\u0648<\/li>\n\n\n\n<li>\u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc Spec \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u0628\u0647 \u0645\u06a9\u0627\u0644\u0645\u0647 \u062e\u062a\u0645 \u0628\u0634\u0647.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4\ufe0f\u20e3 Spec \u0628\u0631\u0627\u06cc UNREAL \u00ab\u0637\u0628\u06cc\u0639\u06cc\u00bb \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc\u200c\u0631\u0633\u0647<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0628\u0631\u0627\u06cc Alexander\u2019s Steakhouse Spec \u0628\u0632\u0646\u06cc:<br>\u2192 \u0639\u062c\u06cc\u0628 \u0645\u06cc\u200c\u0634\u0647<br>\u0627\u06af\u0631 \u0628\u0631\u0627\u06cc UNREAL \u0628\u0632\u0646\u06cc:<br>\u2192 \u06a9\u0627\u0645\u0644\u0627\u064b \u0646\u0631\u0645\u0627\u0644 \u0648 \u062e\u0644\u0627\u0642\u0627\u0646\u0647\u200c\u0633\u062a<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udde0 \u062d\u0627\u0644\u0627 \u0686\u062c\u0648\u0631\u06cc Spec \u0631\u0648 \u0628\u0632\u0646\u06cc \u06a9\u0647 \u0627\u0634\u062a\u0628\u0627\u0647 \u0646\u0634\u0647\u061f<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u274c \u0627\u06cc\u0646 \u06a9\u0627\u0631\u0647\u0627 \u0631\u0648 \u0646\u06a9\u0646:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0646\u0646\u0648\u06cc\u0633: \u201cWhat do you think?\u201d<\/li>\n\n\n\n<li>\u0646\u0646\u0648\u06cc\u0633: \u201cHope you like it\u201d<\/li>\n\n\n\n<li>\u0646\u0646\u0648\u06cc\u0633: \u201cI made this for you\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 \u0627\u06cc\u0646 \u0641\u0631\u0645 \u062f\u0631\u0633\u062a\u0634\u0647 (\u062e\u06cc\u0644\u06cc \u0645\u0647\u0645)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u06a9\u067e\u0634\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc Spec (\u062f\u0642\u06cc\u0642 \u0648 \u067e\u0631\u0633\u062a\u06cc\u0698\u062f\u0627\u0631):<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Concept Exploration \u2014 A speculative hero visual inspired by UNREAL\u2019s bold approach to chocolate indulgence. Crafted as a visual study in texture, movement, and playful intensity. This concept explores how chocolate can feel dynamic, expressive, and unmistakably premium.<\/em><\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0641\u0642\u0637 UNREAL \u0631\u0648 \u062a\u06af \u06a9\u0646<\/li>\n\n\n\n<li>\u0647\u06cc\u0686 CTA<\/li>\n\n\n\n<li>\u0647\u06cc\u0686 \u062f\u0631\u062e\u0648\u0627\u0633\u062a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc \u0627\u06cc\u0646 \u0632\u0628\u0627\u0646 = \u0632\u0628\u0627\u0646 \u0622\u0698\u0627\u0646\u0633\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udccd \u06a9\u062c\u0627 \u0645\u0646\u062a\u0634\u0631\u0634 \u06a9\u0646\u06cc\u061f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0647 \u062a\u0648 \u0641\u06cc\u062f \u0627\u0635\u0644\u06cc (\u0641\u0639\u0644\u0627\u064b).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0647\u062a\u0631\u06cc\u0646 \u06af\u0632\u06cc\u0646\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Story<\/li>\n\n\n\n<li>Highlight \u0628\u0627 \u0639\u0646\u0648\u0627\u0646: <strong>Concept Lab<\/strong> \u06cc\u0627 <strong>Spec Studies<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u062e\u06cc\u0644\u06cc \u062f\u0644\u062a \u062e\u0648\u0627\u0633\u062a \u0641\u06cc\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0628\u0639\u062f\u0627\u064b \u0622\u0631\u0634\u06cc\u0648\u0634 \u06a9\u0646<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf \u0646\u062a\u06cc\u062c\u0647\u200c\u06cc \u0648\u0627\u0642\u0639\u06cc (\u0648\u0627\u0642\u0639\u200c\u0628\u06cc\u0646\u0627\u0646\u0647)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u06af\u0646:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u0628\u06cc\u0627\u06cc\u0646 \u0641\u0627\u06cc\u0644 \u0631\u0648 \u0628\u062e\u0631\u06cc\u0645\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0644\u06a9\u0647 \u0627\u06cc\u0646 \u0627\u062a\u0641\u0627\u0642:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u06cc\u06a9\u06cc \u0627\u0632 \u062a\u06cc\u0645\u0634\u0648\u0646 \u0627\u0633\u062a\u0648\u0631\u06cc \u0631\u0648 \u0645\u06cc\u200c\u0628\u06cc\u0646\u0647<\/li>\n\n\n\n<li>\u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0631\u0648 \u0628\u0627\u0632 \u0645\u06cc\u200c\u06a9\u0646\u0647<\/li>\n\n\n\n<li>\u0633\u0627\u06cc\u062a \u0631\u0648 \u0686\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0647<\/li>\n\n\n\n<li>DM \u0645\u06cc\u200c\u0632\u0646\u0647 \u06cc\u0627 \u0627\u06cc\u0645\u06cc\u0644 \u0645\u06cc\u200c\u062f\u0647<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc \u0627\u06cc\u0646 \u0647\u0645\u0648\u0646 \u00ab\u062f\u0631\u0650 \u0628\u0627\u0632 \u0634\u062f\u0647\u00bb \u0627\u0633\u062a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0646\u0647\u0627\u06cc\u06cc<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spec \u0628\u0632\u0646\u061f <strong>\u0628\u0644\u0647<\/strong><\/li>\n\n\n\n<li>\u0686\u0646\u062f\u062a\u0627\u061f <strong>\u06cc\u06a9\u06cc<\/strong><\/li>\n\n\n\n<li>\u0628\u0631\u0627\u06cc \u06a9\u06cc\u061f <strong>UNREAL<\/strong><\/li>\n\n\n\n<li>\u0686\u062c\u0648\u0631\u06cc\u061f <strong>\u0645\u0641\u0647\u0648\u0645\u06cc\u060c \u0645\u062d\u062f\u0648\u062f\u060c \u0628\u062f\u0648\u0646 \u062f\u0631\u062e\u0648\u0627\u0633\u062a<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648 \u0627\u0644\u0627\u0646 \u062a\u0648 \u0645\u0631\u062d\u0644\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u06cc \u06a9\u0647:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>\u0647\u0631 \u062d\u0631\u06a9\u062a \u06a9\u0648\u0686\u06cc\u06a9 \u0628\u0627\u06cc\u062f \u062d\u0633\u0627\u0628\u200c\u0634\u062f\u0647 \u0628\u0627\u0634\u0647<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648 \u0627\u06cc\u0646 Spec\u060c \u0627\u06af\u0647 \u062f\u0631\u0633\u062a \u0627\u062c\u0631\u0627 \u0628\u0634\u0647\u060c<br>\u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u062d\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f\u062a \u0628\u0627\u0634\u0647 \ud83d\udd25<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0647 \u0628\u062e\u0648\u0627\u06cc\u060c \u0642\u062f\u0645 \u0628\u0639\u062f\u06cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u06af\u0645 <strong>Spec UNREAL \u0631\u0648 \u0686\u0647 \u06a9\u0627\u0646\u0633\u067e\u062a\u06cc \u0628\u0632\u0646\u06cc (\u0627\u0646\u0641\u062c\u0627\u0631\u060c \u0645\u0639\u0644\u0642\u060c cut-open\u060c splash)<\/strong><\/li>\n\n\n\n<li>\u06cc\u0627 \u062d\u062a\u06cc <strong>\u067e\u0631\u0627\u0645\u067e\u062a \u062f\u0642\u06cc\u0642 + \u0631\u0627\u0647\u0646\u0645\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc \u0641\u062a\u0648\u0634\u0627\u067e\u06cc<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0628\u0644\u0647\u060c \u0627\u06af\u0631 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u06cc\u200c\u062a\u0648\u0646\u06cc \u0647\u0641\u062a\u0647\u200c\u0627\u06cc 6 \u062a\u0627 Spec Ad \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0641\u0639\u0644\u06cc \u0628\u0632\u0646\u06cc\u060c \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u0633\u0631\u0639\u062a \u06a9\u0627\u0631\u062a \u0631\u0648 \u0686\u0646\u062f \u0628\u0631\u0627\u0628\u0631 \u06a9\u0646\u0647.<\/strong><br>\u0627\u0645\u0627 \u2757 <strong>\u0641\u0642\u0637 \u062a\u062d\u062a \u06cc\u06a9 \u0634\u0631\u0637 \u062e\u06cc\u0644\u06cc \u0645\u0647\u0645<\/strong>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 Spec Ad\u0647\u0627 \u0628\u0627\u06cc\u062f \u00ab\u062f\u0631\u0633\u062a \u0642\u0627\u0628\u200c\u0628\u0646\u062f\u06cc\u00bb \u0628\u0634\u0646\u060c \u0646\u0647 \u0641\u0642\u0637 \u0632\u06cc\u0627\u062f.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u0633\u0626\u0644\u0647 \u00ab\u062a\u0639\u062f\u0627\u062f\u00bb \u0646\u06cc\u0633\u062a\u060c \u0645\u0633\u0626\u0644\u0647 <strong>\u0628\u0631\u062f\u0627\u0634\u062a \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u0632 \u062a\u0648\u0626\u0647<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0645\u0627 \u0646\u06af\u0631\u0627\u0646\u06cc\u200c\u0627\u062a \u06a9\u0627\u0645\u0644\u0627\u064b \u062f\u0631\u0633\u062a\u0647<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u0646\u06a9\u0646\u0647 \u0628\u0631\u0646\u062f \u0641\u06a9\u0631 \u06a9\u0646\u0647 \u0645\u0627 \u0644\u0646\u06af \u067e\u0648\u0644\u06cc\u0645 \/ \u0645\u0641\u062a\u200c\u06a9\u0627\u0631\u06cc\u0645\u061f\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u2757 \u0627\u06cc\u0646 \u062e\u0637\u0631 <strong>\u0648\u0627\u0642\u0639\u06cc\u0647<\/strong><br>\u0627\u0645\u0627 \u0646\u0647 \u0628\u0647 \u062e\u0627\u0637\u0631 \u00abSpec Ad \u0632\u06cc\u0627\u062f\u00bb<br>\u0628\u0644\u06a9\u0647 \u0628\u0647 \u062e\u0627\u0637\u0631 <strong>\u0646\u062d\u0648\u0647\u200c\u06cc \u0627\u0631\u0627\u0626\u0647\u200c\u06cc Spec Ad<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u2705 \u062d\u0627\u0644\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc (\u0627\u06cc\u0646 \u0631\u0648 \u0628\u0632\u0646)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Spec Ad \u0631\u0648 \u0645\u062b\u0644 <strong>R&amp;D \/ Concept Lab<\/strong> \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u060c \u0646\u0647 \u00ab\u06a9\u0627\u0631 \u0631\u0627\u06cc\u06af\u0627\u0646\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0644\u0627\u064b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0639\u0646\u0648\u0627\u0646 \u067e\u0633\u062a: <em>Visual Concept Exploration for Premium Food Brands<\/em><\/li>\n\n\n\n<li>\u062a\u0648 \u06a9\u067e\u0634\u0646: <em>A rapid concept developed to explore texture, motion, and appetite appeal for premium food advertising.<\/em><\/li>\n\n\n\n<li>\u0647\u06cc\u0686\u200c\u0648\u0642\u062a \u0646\u0646\u0648\u06cc\u0633:<br>\u274c \u00abSpec Ad\u00bb<br>\u274c \u00abFree concept\u00bb<br>\u274c \u00abJust for fun\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc \u0627\u06cc\u0646 \u062e\u06cc\u0644\u06cc \u0645\u0647\u0645\u0647:<br><strong>Spec Ad \u0631\u0648 \u0628\u0631\u0646\u062f \u0646\u0628\u06cc\u0646\u061b Concept Research \u0628\u0628\u06cc\u0646.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\">\u062d\u0627\u0644\u0627 \u062c\u0648\u0627\u0628 \u062f\u0642\u06cc\u0642 \u0628\u0647 \u0633\u0624\u0627\u0644 \u0627\u0635\u0644\u06cc\u062a<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0622\u06cc\u0627 \u0647\u0641\u062a\u0647\u200c\u0627\u06cc 6 \u062a\u0627 Spec Ad \u0632\u06cc\u0627\u062f\u0647\u061f<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0646\u0647\u060c <strong>\u0627\u06af\u0631 \u0627\u06cc\u0646 6 \u062a\u0627 \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637 \u0631\u0648 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0634\u0631\u0637\u200c\u0647\u0627\u06cc \u0637\u0644\u0627\u06cc\u06cc:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0647\u0645\u0647\u200c\u0634\u0648\u0646 \u062f\u0631 \u06cc\u06a9 \u0646\u06cc\u0686 \u0628\u0627\u0634\u0646<\/strong> (\u063a\u0630\u0627 \/ \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \/ \u062a\u0628\u0644\u06cc\u063a)<\/li>\n\n\n\n<li><strong>\u0647\u0645\u0647\u200c\u0634\u0648\u0646 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646<\/strong><\/li>\n\n\n\n<li><strong>\u0647\u0645\u0647\u200c\u0634\u0648\u0646 \u0632\u0628\u0627\u0646 \u0622\u0698\u0627\u0646\u0633\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646<\/strong><\/li>\n\n\n\n<li><strong>\u0647\u0645\u0647\u200c\u0634\u0648\u0646 \u0647\u062f\u0641 \u0645\u0634\u062e\u0635 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646<\/strong> (texture\u060c motion\u060c luxury\u060c shelf impact\u2026)<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0631 \u0627\u06cc\u0646\u200c\u0647\u0627 \u0631\u0639\u0627\u06cc\u062a \u0628\u0634\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0628\u0631\u0646\u062f \u0646\u0645\u06cc\u200c\u06af\u0647 \u00ab\u0627\u06cc\u0646 \u0645\u0641\u062a\u200c\u06a9\u0627\u0631\u0647\u00bb<\/li>\n\n\n\n<li>\u0628\u0631\u0646\u062f \u0645\u06cc\u200c\u06af\u0647: \u00ab\u0627\u06cc\u0646 \u0622\u062f\u0645 \u06cc\u0647 \u0645\u0627\u0634\u06cc\u0646 \u062a\u0648\u0644\u06cc\u062f \u0627\u06cc\u062f\u0647\u200c\u0633\u062a\u00bb<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u062e\u06cc\u0644\u06cc \u0631\u06a9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0633\u0631\u0639\u062a \u062a\u0648 = \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u2714\ufe0f<\/li>\n\n\n\n<li>Spec Ad \u0632\u06cc\u0627\u062f = \u0627\u0634\u06a9\u0627\u0644 \u0646\u062f\u0627\u0631\u0647 \u2714\ufe0f<\/li>\n\n\n\n<li>\u062a\u0631\u0633 \u0627\u0632 \u00ab\u0645\u0641\u062a\u200c\u06a9\u0627\u0631\u06cc\u00bb = \u062f\u0631\u0633\u062a \u2714\ufe0f<\/li>\n\n\n\n<li>\u0631\u0627\u0647\u200c\u062d\u0644 = <strong>\u0642\u0627\u0628\u200c\u0628\u0646\u062f\u06cc \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/strong> \u2714\ufe0f<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0646\u0647\u0627\u06cc\u06cc \u0628\u0627 \u0639\u062f\u062f<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u062f\u0627\u06cc\u0631\u06a9\u062a \u0633\u0631\u062f:<br>\ud83d\udc49 ~1\u066a \u0645\u0648\u0641\u0642\u06cc\u062a<\/li>\n\n\n\n<li>Spec Ad \u062d\u0631\u0641\u0647\u200c\u0627\u06cc + follow-up:<br>\ud83d\udc49 <strong>10\u201315\u066a \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u0628\u062f\u06cc\u0644 \u062f\u0631 \u0628\u0644\u0646\u062f\u0645\u062f\u062a<\/strong> (\u0646\u0647 \u0641\u0648\u0631\u06cc)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648 \u0627\u06cc\u0646 \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0648\u0646 \u0686\u06cc\u0632\u06cc\u0647 \u06a9\u0647 \u062a\u0648 \u0645\u06cc\u200c\u062e\u0648\u0627\u06cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u067e\u0631\u0648\u0698\u0647 \u06a9\u0645<\/li>\n\n\n\n<li>\u0648\u0644\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a<\/li>\n\n\n\n<li>\u0628\u0627 \u067e\u0648\u0644 \u062f\u0631\u0633\u062a<\/li>\n\n\n\n<li>\u0628\u062f\u0648\u0646 \u0644\u0647 \u0634\u062f\u0646<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06af\u0647 \u062a\u0648 <strong>\u06f3\u06f0 \u0631\u0648\u0632<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u06f3\u06f0 Spec Ad <strong>\u0648\u0627\u0642\u0639\u0627\u064b \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a<\/strong><\/li>\n\n\n\n<li>\u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u062f\u0631\u0633\u062a<\/li>\n\n\n\n<li>\u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc<\/li>\n\n\n\n<li>\u0628\u062f\u0648\u0646 \u0628\u0648\u06cc desperation<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0628\u0633\u0627\u0632\u06cc\u060c \u0633\u0646\u0627\u0631\u06cc\u0648\u06cc \u0648\u0627\u0642\u0639\u200c\u0628\u06cc\u0646\u0627\u0646\u0647 \u0627\u06cc\u0646\u0647 \ud83d\udc47<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u062e\u0631\u0648\u062c\u06cc \u0645\u062d\u062a\u0645\u0644:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0632 \u06f3\u06f0 \u0628\u0631\u0646\u062f:\n<ul class=\"wp-block-list\">\n<li>~20 \u062a\u0627\u0634\u0648\u0646 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u06cc\u200c\u0628\u06cc\u0646\u0646<\/li>\n\n\n\n<li>~6\u20138 \u062a\u0627\u0634\u0648\u0646 \u0648\u0627\u0642\u0639\u0627\u064b \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0645\u06cc\u200c\u0634\u0646 (\u0633\u06cc\u0648 \/ \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \/ \u0633\u0627\u06cc\u062a)<\/li>\n\n\n\n<li><strong>2 \u062a\u0627 3 \u062a\u0627\u0634\u0648\u0646<\/strong> \u062f\u0631 \u0628\u0627\u0632\u0647 <strong>\u06f1 \u062a\u0627 \u06f3 \u0645\u0627\u0647<\/strong> \u0645\u06cc\u200c\u062a\u0648\u0646\u0646 \u0628\u0647 \u067e\u0631\u0648\u0698\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0628\u0634\u0646<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc \u0646\u06a9\u062a\u0647 \u0645\u0647\u0645:<br>\u0646\u0647 \u0644\u0632\u0648\u0645\u0627\u064b \u0647\u0645\u0648\u0646 \u0645\u0627\u0647 \u0627\u0648\u0644<br>\u0648\u0644\u06cc <strong>\u0642\u0637\u0627\u0631 \u0631\u0627\u0647 \u0645\u06cc\u200c\u0627\u0641\u062a\u0647<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u067e\u0633 \u062c\u0645\u0644\u0647 \u062f\u0631\u0633\u062a \u0627\u06cc\u0646\u0647:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u06f3\u06f0 Spec Ad\u060c \u0627\u062d\u062a\u0645\u0627\u0644 \u06f2\u2013\u06f3 \u0645\u0634\u062a\u0631\u06cc \u062c\u062f\u06cc \u0631\u0648 \u062e\u06cc\u0644\u06cc \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0628\u0631\u0647\u00bb<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0648 \u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc B2B <strong>\u0639\u0627\u0644\u06cc\u0647<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0646\u06a9\u0646\u0647 \u0631\u0642\u06cc\u0628\u200c\u0647\u0627 \u0641\u06a9\u0631 \u06a9\u0646\u0646 \u062c\u0627\u0633\u0648\u0633\u06cc\u0645\u061f<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">\u0631\u0627\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0633\u0648\u0621\u062a\u0641\u0627\u0647\u0645 (\u062e\u06cc\u0644\u06cc \u0645\u0647\u0645)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0642\u0627\u0646\u0648\u0646 \u0637\u0644\u0627\u06cc\u06cc:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c \u0647\u0631\u06af\u0632 \u0646\u06af\u0648\u06cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ab\u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0648 \u0645\u062e\u0635\u0648\u0635 \u0634\u0645\u0627 \u0632\u062f\u0645\u00bb<\/li>\n\n\n\n<li>\u00ab\u0627\u06cc\u0646 \u0631\u0648 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0631\u062f\u0645\u00bb<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0645\u06cc\u0634\u0647 \u0628\u06af\u0648 (\u062d\u062a\u06cc \u062a\u0648 \u0630\u0647\u0646\u062a):<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Visual concept exploration for premium food brands<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u0627:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Concept developed to explore texture &amp; appetite appeal in food advertising<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc \u06cc\u0639\u0646\u06cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0646\u0647 \u0642\u0631\u0627\u0631\u062f\u0627\u062f<\/li>\n\n\n\n<li>\u0646\u0647 \u062a\u0639\u0647\u062f<\/li>\n\n\n\n<li>\u0646\u0647 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc<\/li>\n\n\n\n<li>\u0646\u0647 \u062c\u0627\u0633\u0648\u0633\u06cc<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0646\u06a9\u062a\u0647 \u062e\u06cc\u0644\u06cc \u0645\u0647\u0645\u200c\u062a\u0631 (\u0637\u0644\u0627\u06cc\u06cc)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u062a\u0648 \u0644\u0627\u0632\u0645 \u0646\u06cc\u0633\u062a \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0631\u0642\u06cc\u0628 \u0645\u0633\u062a\u0642\u06cc\u0645\u060c \u067e\u0634\u062a\u200c\u0633\u0631\u0647\u0645 Spec \u0628\u0632\u0646\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0644\u0627\u064b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0641\u062a\u0647 \u06f1: \u0634\u06a9\u0644\u0627\u062a<\/li>\n\n\n\n<li>\u0647\u0641\u062a\u0647 \u06f2: \u0627\u0633\u0646\u06a9 \u0633\u0627\u0644\u0645<\/li>\n\n\n\n<li>\u0647\u0641\u062a\u0647 \u06f3: \u0641\u0633\u062a\u200c\u0641\u0648\u062f<\/li>\n\n\n\n<li>\u0647\u0641\u062a\u0647 \u06f4: \u0646\u0648\u0634\u06cc\u062f\u0646\u06cc<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u06a9\u0627\u0631\u062a \u0645\u062a\u0646\u0648\u0639 \u062f\u06cc\u062f\u0647 \u0628\u0634\u0647<\/li>\n\n\n\n<li>\u062d\u0633\u0627\u0633\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u06cc\u062c\u0627\u062f \u0646\u0634\u0647<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0646\u0647\u0627\u06cc\u06cc\u060c \u062e\u06cc\u0644\u06cc \u0631\u06a9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c \u06f3\u06f0 Spec Ad = \u062a\u0636\u0645\u06cc\u0646 \u06f3 \u0645\u0634\u062a\u0631\u06cc\u061f \u0646\u0647<\/li>\n\n\n\n<li>\u2705 \u06f3\u06f0 Spec Ad = \u0627\u062d\u062a\u0645\u0627\u0644 \u062e\u06cc\u0644\u06cc \u0628\u0627\u0644\u0627\u06cc \u06f2\u2013\u06f3 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0628\u0627\u0632\u0647 \u06a9\u0648\u062a\u0627\u0647\u061f \u0628\u0644\u0647<\/li>\n\n\n\n<li>\u274c \u0628\u0631\u0646\u062f\u0647\u0627 \u0641\u06a9\u0631 \u062c\u0627\u0633\u0648\u0633\u06cc \u0646\u0645\u06cc\u200c\u06a9\u0646\u0646 \u0627\u06af\u0631 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u06cc<\/li>\n\n\n\n<li>\u2705 \u0627\u0631\u0627\u0626\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc = \u06a9\u0644\u06cc\u062f \u0628\u0627\u0632\u06cc<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u062c\u0645\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0686\u0633\u0628\u0648\u0646\u06cc \u0628\u0647 \u0630\u0647\u0646\u062a:<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0645\u0646 \u062f\u0627\u0631\u0645 \u00ab\u06a9\u0627\u0646\u0633\u067e\u062a \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc\u00bb \u0645\u06cc\u200c\u0633\u0627\u0632\u0645\u060c<br>\u0646\u0647 \u00ab\u06a9\u0627\u0631 \u0633\u0641\u0627\u0631\u0634\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646\u00bb.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0631\u0627\u0647 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0633\u0648\u0621\u062a\u0641\u0627\u0647\u0645 (\u062e\u06cc\u0644\u06cc \u0645\u0647\u0645)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0642\u0627\u0646\u0648\u0646 \u0637\u0644\u0627\u06cc\u06cc:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u274c \u0647\u0631\u06af\u0632 \u0646\u06af\u0648\u06cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00ab\u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0648 \u0645\u062e\u0635\u0648\u0635 \u0634\u0645\u0627 \u0632\u062f\u0645\u00bb<\/li>\n\n\n\n<li>\u00ab\u0627\u06cc\u0646 \u0631\u0648 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0631\u062f\u0645\u00bb<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0647\u0645\u06cc\u0634\u0647 \u0628\u06af\u0648 (\u062d\u062a\u06cc \u062a\u0648 \u0630\u0647\u0646\u062a):<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Visual concept exploration for premium food brands<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u06cc\u0627:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Concept developed to explore texture &amp; appetite appeal in food advertising<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc \u06cc\u0639\u0646\u06cc:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0646\u0647 \u0642\u0631\u0627\u0631\u062f\u0627\u062f<\/li>\n\n\n\n<li>\u0646\u0647 \u062a\u0639\u0647\u062f<\/li>\n\n\n\n<li>\u0646\u0647 \u0627\u062e\u062a\u0635\u0627\u0635\u06cc<\/li>\n\n\n\n<li>\u0646\u0647 \u062c\u0627\u0633\u0648\u0633\u06cc<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0646\u06a9\u062a\u0647 \u062e\u06cc\u0644\u06cc \u0645\u0647\u0645\u200c\u062a\u0631 (\u0637\u0644\u0627\u06cc\u06cc)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u062a\u0648 \u0644\u0627\u0632\u0645 \u0646\u06cc\u0633\u062a \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0631\u0642\u06cc\u0628 \u0645\u0633\u062a\u0642\u06cc\u0645\u060c \u067e\u0634\u062a\u200c\u0633\u0631\u0647\u0645 Spec \u0628\u0632\u0646\u06cc<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0645\u062b\u0644\u0627\u064b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0647\u0641\u062a\u0647 \u06f1: \u0634\u06a9\u0644\u0627\u062a<\/li>\n\n\n\n<li>\u0647\u0641\u062a\u0647 \u06f2: \u0627\u0633\u0646\u06a9 \u0633\u0627\u0644\u0645<\/li>\n\n\n\n<li>\u0647\u0641\u062a\u0647 \u06f3: \u0641\u0633\u062a\u200c\u0641\u0648\u062f<\/li>\n\n\n\n<li>\u0647\u0641\u062a\u0647 \u06f4: \u0646\u0648\u0634\u06cc\u062f\u0646\u06cc<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0647:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u06a9\u0627\u0631\u062a \u0645\u062a\u0646\u0648\u0639 \u062f\u06cc\u062f\u0647 \u0628\u0634\u0647<\/li>\n\n\n\n<li>\u062d\u0633\u0627\u0633\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u06cc\u062c\u0627\u062f \u0646\u0634\u0647<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0628\u0627\u06cc\u062f \u062e\u0648\u062f\u0645\u0648\u0646 \u0631\u0648 \u062c\u0627\u06cc\u06cc \u0627\u0631\u0627\u0626\u0647 \u0628\u062f\u06cc\u0645 \u06a9\u0647 \u0627\u0631\u0632\u0634\u200c\u0645\u0648\u0646 \u0631\u0648 \u0628\u0641\u0647\u0645\u0646<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c \u0631\u0633\u062a\u0648\u0631\u0627\u0646 = \u062a\u0645\u0631\u06a9\u0632 \u0627\u0635\u0644\u06cc\u061f \u0646\u0647<\/li>\n\n\n\n<li>\u26a0\ufe0f \u0631\u0633\u062a\u0648\u0631\u0627\u0646 = \u062a\u0645\u0631\u06cc\u0646 \/ \u0648\u0631\u0648\u062f\u06cc\u061f \u0634\u0627\u06cc\u062f<\/li>\n\n\n\n<li>\u2705 \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0645\u0648\u0627\u062f \u063a\u0630\u0627\u06cc\u06cc = \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u06f1\u06f0\u06f0\u066a<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u062a\u0648 \u0627\u06af\u0631:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0648\u0627\u0631\u062f <strong>\u06cc\u06a9 \u062a\u06cc\u0645 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af CPG<\/strong> \u0628\u0634\u06cc<\/li>\n\n\n\n<li>\u06cc\u0627 \u062d\u062a\u06cc \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 vendor \u062b\u0627\u0628\u062a \u0628\u0627\u0647\u0627\u0634\u0648\u0646 \u06a9\u0627\u0631 \u06a9\u0646\u06cc<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0639\u062f\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06af\u0641\u062a\u06cc:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u0645\u0627\u0647\u06cc 4000<br>\u0645\u0627\u0647\u06cc 8000<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u063a\u06cc\u0631\u0648\u0627\u0642\u0639\u06cc \u0646\u06cc\u0633\u062a\u0646.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0686\u0631\u0627\u061f<br>\u0686\u0648\u0646:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0648\u0646\u0627 \u067e\u0631\u0648\u0698\u0647 \u062f\u0627\u0631\u0646<\/li>\n\n\n\n<li>\u0627\u0648\u0646\u0627 \u0628\u0648\u062f\u062c\u0647 \u062f\u0627\u0631\u0646<\/li>\n\n\n\n<li>\u0627\u0648\u0646\u0627 \u0632\u0628\u0627\u0646 \u06a9\u0627\u0631\u062a \u0631\u0648 \u0645\u06cc\u200c\u0641\u0647\u0645\u0646<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0639\u0645\u0644\u06cc (\u062e\u06cc\u0644\u06cc \u0645\u0647\u0645)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0627\u0632 \u0627\u06cc\u0646 \u0644\u062d\u0638\u0647\u060c \u0630\u0647\u0646\u06cc \u0627\u06cc\u0646 \u062a\u0641\u06a9\u06cc\u06a9 \u0631\u0648 \u0628\u06a9\u0646:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd35 \u062a\u0645\u0631\u06a9\u0632 \u0627\u0635\u0644\u06cc:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Snack brands<\/li>\n\n\n\n<li>Beverage brands<\/li>\n\n\n\n<li>Chocolate \/ Biscuit<\/li>\n\n\n\n<li>Healthy food<\/li>\n\n\n\n<li>CPG startups \u062f\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udfe1 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u062d\u062f\u0648\u062f:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0631\u0633\u062a\u0648\u0631\u0627\u0646\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 (Michelin \/ Brand-driven)<\/li>\n\n\n\n<li>\u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0635\u0631\u06cc\u060c \u0646\u0647 \u062f\u0631\u0622\u0645\u062f \u067e\u0627\u06cc\u062f\u0627\u0631<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u062c\u0645\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0622\u0648\u06cc\u0632\u0648\u0646 \u06a9\u0646\u06cc \u062c\u0644\u0648\u06cc \u06a9\u0627\u0631\u062a<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab\u0645\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0633\u06cc \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0645 \u06a9\u0647 \u0628\u0647 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0645 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0647\u060c<br>\u0646\u0647 \u06a9\u0633\u06cc \u06a9\u0647 \u0641\u0642\u0637 \u0645\u06cc\u200c\u062a\u0648\u0646\u0647 \u0627\u0632\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0647.\u00bb<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u0648\u0644: \u062c\u0645\u06cc\u0646\u0627\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u0646\u0645\u06cc\u200c\u06af\u0647 \u274c \u0627\u0645\u0627 \u0646\u0633\u062e\u0647\u200c\u06cc \u062e\u0627\u0645 \u062d\u0631\u0641\u0634 \u062e\u0637\u0631\u0646\u0627\u06a9\u0647 \u0627\u06af\u0631 \u0628\u062f\u0648\u0646 \u0627\u0635\u0644\u0627\u062d \u0627\u062c\u0631\u0627 \u0628\u0634\u0647. \u0627\u06cc\u062f\u0647\u200c\u06cc Spec Ad \/ Guerilla Move \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0622\u0645\u0631\u06cc\u06a9\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u062c\u0648\u0627\u0628 \u0645\u06cc\u200c\u062f\u0647\u0627\u0645\u0627 \u0641\u0642\u0637 \u0627\u06af\u0631 \u0628\u0627 \u0642\u0648\u0627\u0639\u062f \u062f\u0631\u0633\u062a\u0634 \u0627\u062c\u0631\u0627 \u0628\u0634\u0647. \u0645\u0634\u06a9\u0644 \u0646\u0633\u062e\u0647\u200c\u0627\u06cc \u06a9\u0647 \u062c\u0645\u06cc\u0646\u0627\u06cc \u06af\u0641\u062a\u0647 \u0686\u06cc\u0647\u061f \u0627\u06af\u0631 \u062f\u0642\u06cc\u0642\u0627\u064b \u0647\u0645\u0648\u0646 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0631\u0648 \u0628\u06a9\u0646\u06cc: \u00ab\u0628\u0631\u0627\u06cc \u0647\u0631 \u0628\u0631\u0646\u062f \u06cc\u0647 \u06a9\u0627\u0631 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0628\u0632\u0646\u060c [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-12"],"_links":{"self":[{"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=\/wp\/v2\/posts\/2934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2934"}],"version-history":[{"count":5,"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=\/wp\/v2\/posts\/2934\/revisions"}],"predecessor-version":[{"id":2977,"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=\/wp\/v2\/posts\/2934\/revisions\/2977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=\/wp\/v2\/media\/3035"}],"wp:attachment":[{"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/notes.yummybrands.studio\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}